Not another SaaS subscription. The custom layer — a decision system, an automation, the glue between the AI tools you already pay for — shaped to your exact workflow. And the proof isn't a portfolio of claims. It's the systems I built solo and run on myself every day.
Async — no call, no deck. One operator, no overhead. Start with a $150 Hour if you want to see it first.
Anyone can say they build software. Here are three systems I built solo and operate daily — the receipts, not a brochure:
A real-time decision system that ingests messy data from a dozen sources in different formats, normalizes every input, surfaces the next move, and then logs every decision and tracks how it turned out automatically — so it gets sharper over time instead of starting from scratch. Messy human inputs in, structured next-move out. I run it on myself every single day.
multi-source normalizeauto-loggedoutcome-trackedbuilt soloA Python operator-toolchain that audits, ships, and self-checks a site at scale — in one recent pass it validated over 110,000 internal links with zero broken, caught its own scanner's false positives, and flagged the real work without me touching a file by hand. Infrastructure that maintains itself.
200K+ pages110K links verifiedself-auditingA persistent doctrine-and-memory layer that turns every decision into reusable knowledge across sessions — so the operation gets sharper every day instead of starting over. The same kind of compounding intelligence layer I'd build into yours.
persistentcompoundingdecision-gradeI don't build the AI. I don't build the tools. I build the layer that makes the AI and tools you already pay for actually usable for your operation. Most software is built for a thousand customers, so it fits none of them exactly. The custom layer is the part no SaaS will ever ship — because it only makes sense for one operator: you.
The deepest proof I can offer isn't a testimonial. It's that I built the exact thing I sell — on myself, first. The decision desk, the toolchain, the memory system: that's the SideGuy product, run on its own builder as the demo. If it works on the hardest, messiest operator I know — me — it'll work on yours.
Whatever the off-the-shelf stuff can't do for your specific workflow. For example:
Messy inputs from your tools, normalized into one screen that tells you the next move — and logs the outcome so it gets smarter.
That thing you (or someone you pay) does by hand every week — wired to run itself, with a receipt every time it fires.
The AI and SaaS you already pay for, finally talking to each other the way your workflow actually needs.
One surface that shows the real state of your operation — and leaves a permanent record of every action.
Screenshots, exports, pastes, formats that don't match — turned into clean, structured, usable data.
So your operation accumulates judgment over time instead of re-deciding the same things forever.
Three steps. No meeting anywhere in them.
One message — describe the workflow that's broken or the thing no tool does. If you're better off buying something off the shelf, I'll tell you that honestly and point you at it.
What it takes, what it costs (real cost plus a fair margin — pass-through, not SaaS extraction), and what it won't do. No deck, no funnel.
You own what's built. And I don't disappear at delivery — the relationship is re-earned, not abandoned. Agencies ghost after the invoice; SideGuy stays.
Custom operator software: a decision system that turns messy multi-source data into your next move, automation that kills a recurring manual task, a normalization layer that makes your tools speak to each other, an operator dashboard, or the integration glue between the AI tools you already pay for. The common thread — software shaped to your exact workflow that no off-the-shelf SaaS sells.
Because the proof isn't claims — it's systems I built solo and run daily: a real-time decision system that normalizes raw inputs from a dozen sources, logs every call and tracks how it turned out; a Python toolchain operating 200,000+ pages; a persistent memory system that compounds every decision. I built the layer I sell, on myself, first.
No. One operator, no overhead, no account managers, no proposal decks. You talk to the person building the thing — that's why it ships faster and the whole budget buys work, not meetings.
Operator-honest pricing: real cost (compute plus operator time) plus a fair margin — pass-through, not SaaS extraction. Most builds start with a conversation and an honest scope. The lowest-friction way in is a $150 SideGuy Hour where I put hands on one real piece of it.
No. SideGuy runs async — text what you'd build, I scope it in writing, we go. No Calendly, no discovery call, no deck. And I don't disappear after you pay.
You don't have to commit to a full build to see how I work:
One operator, no overhead, proof you can see running. If it can be built for your workflow, I'll build it — and if you're better off buying off the shelf, I'll tell you that for free.
Text PJ
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