San Diego data stack decisions · $250 audit
Choosing a data platform? Get the operator read before the vendor call.
A local, vendor-neutral second opinion for teams choosing between Snowflake vs Databricks, Fivetran vs Airbyte, CDPs, log analytics, and warehouse-first architecture. You get the recommendation, the risk notes, and the next move.
No demo funnel. No reseller angle. No "it depends" fog. If the right answer is "do nothing yet," that is the answer you get.
What This Is For
You already know the vendor pages. What you need is the translation layer: which choice fits your team, your data shape, your budget, and your implementation risk.
Warehouse vs Lakehouse
Snowflake, Databricks, BigQuery, open table formats, and whether your team actually needs ML/AI complexity.
ELT / Data Movement
Fivetran, Airbyte, custom connectors, source freshness, landing zones, and who owns broken syncs.
CDP / Activation
Segment, RudderStack, Snowplow, Hightouch, warehouse-first customer data, and lock-in risk.
Logs / Observability
Splunk, Databricks, Sumo Logic, Datadog, New Relic, and when a data lake is not a SIEM.
What You Get
- 30-minute async stack read: send the current tools, the decision, the budget rough-in, and what has to be true 90 days from now.
- One-page recommendation: the pick, the reason, what can go wrong, and what to verify before signing.
- Cost and lock-in notes: where the bill can run away, what should stay portable, and which open-format decisions keep the choice reversible.
- Implementation path: buy, wait, prototype, hybrid, or let SideGuy wire the first version.
- $250 credit: if SideGuy implements the recommended first step within 30 days, the audit fee is credited.
Who Should Use It?
Best fit: San Diego founders, SaaS operators, AI builders, RevOps leads, analytics owners, fractional CTOs, and agencies that need a neutral data-stack read before a client or board decision.
Bad fit: teams that already have a staffed data platform group with clear internal architecture ownership. If you have that, use them. If you do not, SideGuy is the local option.
Text PJ the decision you are stuck on.
Example: "Snowflake vs Databricks for a 12-person SaaS with HubSpot, Stripe, Postgres, and no data engineer." That is enough to start.
Text PJ · 858-461-8054