Principal Software — Custom CRE Investor Portals, Built From Encinitas (North County San Diego)

I'm PJ, a solo dev in Encinitas. If you're a principal at a CRE firm tired of bolting together Juniper Square workarounds, stale spreadsheets, and generic portals that don't fit how you actually raise and report — text me and I'll tell you what's actually buildable for your fund.

Quick answer for CRE principals:

📱 Text me: 858-461-8054
💬 Most questions answered in one text. Free.

→ See the CRE investor portal shareable (what I'd actually build you)

Questions principals actually ask me

Is it cheaper to build a custom portal than pay Juniper Square or AppFolio forever?

Depends on AUM and investor count. Past ~150 LPs or $150M AUM, custom usually wins on 3-year TCO. I'll run the math with you in a text — no sales pitch.

How long does a custom CRE investor portal take to build?

Core portal with docs, K-1s, distributions, and capital call workflows: 4–8 weeks. Full white-label with waterfall automation and ACH: 8–12 weeks. I ship in sprints so you see progress weekly.

Can you integrate with Yardi, AppFolio, or our existing fund admin?

Yes. Most fund admins have APIs or at minimum sFTP/CSV drops. I've wired up Yardi exports, QuickBooks, DocuSign, and custodian feeds. If it has an API or a file, it can be integrated.

What about SEC compliance, audit trails, and 506(b)/(c) accreditation?

Portal stores signed subscription docs, accreditation verification, and every LP action is timestamped and exportable. Your SEC attorney will like it. I've done this pattern before.

Can my LPs self-serve distributions and tax docs without calling my IR person?

That's literally the #1 thing principals hire me for. Self-serve K-1 downloads, distribution history, position value, wire instructions — your IR team gets their week back.

Do you work on retainer or project-based?

Project-based to ship. Then a small monthly for hosting + changes if you want. No retainer lock-in. I'm solo — you get me, not an account manager.

What I actually do for CRE principals

Waterfall automation

Pref returns, catch-ups, promote splits — encoded once, calculated forever. No more Excel tabs named "waterfall_FINAL_v7."

Capital call workflows

Notice → LP confirmation → wire tracking → receipt logging. Automated emails, signed PDFs, dashboard for you to see who's paid.

K-1 distribution at scale

Bulk upload from your CPA, auto-match to LP, secure portal delivery, read receipts. No more 300 individual emails in March.

LP onboarding + accreditation

Sub docs, W-9s, accreditation verification, custodian routing — one flow. Cuts new LP onboarding from weeks to days.

Deal room + pipeline

Private deal rooms for LPs you want to pitch. Track views, gate documents, see who's engaged before the call.

Reporting that principals trust

Property-level performance, fund-level IRR/MOIC, LP-specific positions. All from one source of truth. Exportable everywhere.

<img src="https://www.sideguysolutions.com/public/images/pj-matrix-avatar.jpg" alt="PJ