Standard DM signature line

01Why this matters

The "my friends call me PJ" phrasing implies real-name = Peter and invites the recipient into the friend tier without asking. Works ONLY when the surface is already warm (public comment, mutual context, established peer). On cold surfaces it reads as overly familiar.

02How to apply

Read the doctrine. Apply it on the next ship cycle.

03The closer

All LinkedIn DMs end with a two-line signature ("— PJ" then "sideguysolutions.com · Encinitas") so the URL is present like a business card, never embedded in the body as a CTA

04Text PJ — no Calendly, no meeting