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Doctrine Receipt · 2026-05-12

Always include last names when referring to outreach prospects

PJ asked for full names (first + last) when I label/reference people in chat. Helps him track who's who across 10+ active prospects.

By PJ Zonis · Encinitas, CA · 2026-05-12 · operator-coined doctrine

01Why this matters

When listing or referring to people in chat (especially across multiple prospects in one session), use first + last name — not just first name.

02How to apply

Read the doctrine. Apply it on the next ship cycle.

03The closer

PJ asked for full names (first + last) when I label/reference people in chat. Helps him track who's who across 10+ active prospects.

04Text PJ — no Calendly, no meeting

"I'm almost positive I can help. If I can't, you don't pay."

— PJ · SideGuy Solutions · 858-461-8054 · sms:+18584618054

📲 Text PJ — 858-461-8054
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