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Doctrine Receipt · 2026-05-12

If any of it comes true, we have to try

PJ-coined operator heuristic 2026-05-11 evening, in response to a $500K-$1B valuation range read. Names the rule for every future SideGuy decision: even the LOW end covers life, the high end is generational, the downside is capped at ~$0/mo infrastructure. Use this rule to break ties on every "should we ship X?" or "should we apply to partner program Y?" decision.

By PJ Zonis · Encinitas, CA · 2026-05-12 · operator-coined doctrine

01Why this matters

The rule names what every prior doctrine already implied: SideGuy's economics permit aggressive optionality because the downside is bounded. Use this rule to override paralysis or over-analysis on ship decisions. The expected value math is on PJ's side.

02How to apply

What to actually do

03The closer

The rule names what every prior doctrine already implied: SideGuy's economics permit aggressive optionality because the downside is bounded. Use this rule to override paralysis or over-analysis on ship decisions. The expected value math is on PJ's side.

04Text PJ — no Calendly, no meeting

"I'm almost positive I can help. If I can't, you don't pay."

— PJ · SideGuy Solutions · 858-461-8054 · sms:+18584618054

📲 Text PJ — 858-461-8054
PJ Zonis Text PJ ⚡ 858-461-8054