When drafting warm 1st-degree DM templates, include a {LOCAL_HOOK} placeholder. PJ's local-specific opener ("Cardiff rules!" / "Encinitas people are the best!") consistently beats my generic openers.
1. Prove PJ checked their profile (saw the location / cover photo / specific detail) 2. Compress the warmth signal ("Cardiff rules" = local-neighbor-vibe in 2 words instead of a paragraph) 3. Give them something to respond to other than the URL (lowers reply friction) 4. Differentiate from the next mass-outreach DM in their inbox (most operators get 5-20 DMs/week with the same generic opener)
Read the doctrine. Apply it on the next ship cycle.
When drafting warm 1st-degree DM templates, include a {LOCAL_HOOK} placeholder. PJ's local-specific opener ("Cardiff rules!" / "Encinitas people are the best!") consistently beats my generic openers.
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