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Doctrine Receipt · 2026-05-12

Don't pile on next steps

After delivering an outreach action (comment / DM / post / page), STOP. Don't stack "and then do X / and after that Y" follow-ons. PJ will ask for the next move once he sees how the prospect actually responds.

By PJ Zonis · Encinitas, CA · 2026-05-12 · operator-coined doctrine

01Why this matters

Not: - "Now do X" - "After that, Y" - "Order of operations: 1, 2, 3, 4..." - "Want me to also do A, B, C in the background?"

02How to apply

Read the doctrine. Apply it on the next ship cycle.

03The closer

After delivering an outreach action (comment / DM / post / page), STOP. Don't stack "and then do X / and after that Y" follow-ons. PJ will ask for the next move once he sees how the prospect actually responds.

04Text PJ — no Calendly, no meeting

"I'm almost positive I can help. If I can't, you don't pay."

— PJ · SideGuy Solutions · 858-461-8054 · sms:+18584618054

📲 Text PJ — 858-461-8054
PJ Zonis Text PJ ⚡ 858-461-8054