PJ-coined doctrine 2026-05-12 morning, extension of the Corporate Shackle / Mob Boss doctrine. Names the larger conflict ("Code War") and the human agents of the shakedown (sales reps as "economic hit men" — direct riff on John Perkins' 2004 book). Positions SideGuy not just as alternative or augmentation layer, but as INVESTIGATIVE/EXPOSURE force in the SaaS landscape. The operator-honest doctrine takes on activist energy.
This doctrine takes SideGuy from "useful aggregator" to "necessary investigator." It justifies why operator-honest content COMPOUNDS — because there's a structural information war happening, and SideGuy is the only entity reporting from the operator's side.
This doctrine takes SideGuy from "useful aggregator" to "necessary investigator." It justifies why operator-honest content COMPOUNDS — because there's a structural information war happening, and SideGuy is the only entity reporting from the operator's side.
"I'm almost positive I can help. If I can't, you don't pay."
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📲 Text PJ — 858-461-8054
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858-461-8054