2026-05-10 PJ-coined after round 5 swarm caught 7 archaeological bugs (wrong canonical domain, apex-vs-www, broken <a> in <title>, legacy 773 phones, broken canonical markup, missing main-entity schema). Every swarm pass catches bugs previous passes missed. The site is too big for any single audit to be complete. Sustained sweep IS the discipline. Each pass = archaeological dig that compounds SEO health.
After round 5 of the SEO swarm caught 7 archaeological bugs that previous rounds missed entirely.
Read the doctrine. Apply it on the next ship cycle.
2026-05-10 PJ-coined after round 5 swarm caught 7 archaeological bugs (wrong canonical domain, apex-vs-www, broken <a> in <title>, legacy 773 phones, broken canonical markup, missing main-entity schema). Every swarm pass catches bugs previous passes missed. The site is too big for any single audit to be complete. Sustained sweep IS the discipline. Each pass = archaeological dig that compounds SEO health.
"I'm almost positive I can help. If I can't, you don't pay."
— PJ · SideGuy Solutions · 858-461-8054 · sms:+18584618054
📲 Text PJ — 858-461-8054