Like Plumbing. I can solve local now. I dont want far problems. My sub is local my flowers are local. We perfect local then expand.

01Why this matters

PJ explicitly REJECTS taking on clients outside the local zone. Why this is correct: 1. Tech-help routing requires geographic context (local accountability, real-world handoffs, in-person trust) 2. Sub-contracted services (plumbing, flowers) only work where the sub network exists 3. The brand identity is stronger when scope matches reality (no "we serve nationwide!" claims that overpromise) 4. Local constraint = real referrals. National scope = paid leads. 5. Far problems dilute focus from the local cluster that's actually generating compound

02How to apply

Read the doctrine. Apply it on the next ship cycle.

03The closer

PJ's strategic principle 2026-05-03. "My sub is local, my flowers are local. We perfect local then expand." Don't take on far problems before local is perfected. Local constraint = sharper service, sharper brand, real referrals. Expansion is earned, not assumed.

04Text PJ — no Calendly, no meeting