SideGuy Money Doctrine

01Why this matters

1. Pricing rule: Charge for clarity, not time. Flat, fast, async. Hourly billing kills the speed advantage. 2. Conversion rule: Traffic doesn't matter. Conversations do. A page with 50 visits and 1 text beats a page with 5,000 visits and 0 texts. 3. Trust rule: Free first touch on hard cases ("send it over, I'll take a quick look and tell you what stands out"). Lowers the activation cost for high-value leads.

02How to apply

Read the doctrine. Apply it on the next ship cycle.

03The closer

2026-05-01 doctrine surfaced from PJ's GPT-on-phone capture. Defines the SideGuy revenue model in operator-clear terms — 4 offer tiers, pricing rule (charge for clarity not time), conversion rule (conversations not traffic), daily money loop.

04Text PJ — no Calendly, no meeting