PJ's doctrine surfaced 2026-04-30 (renamed from "Smash-Back" later that day). When a builder ships something, don't pitch them. Take their thing, use it, make it BETTER than they could in your domain, ship the better version unprompted. Forward-momentum move that reframes the relationship from vendor-pitch to peer-collaboration.
PJ renamed this from "Smash-Back" later the same day. "Progress in Motion" is the better frame — momentum-forward, professional, less aggressive sport-metaphor energy, cleaner for sales/positioning context. The act IS forward motion — keep working, keep building, ship the next artifact unprompted — that's what creates the relationship.
Read the doctrine. Apply it on the next ship cycle.
PJ's doctrine surfaced 2026-04-30 (renamed from "Smash-Back" later that day). When a builder ships something, don't pitch them. Take their thing, use it, make it BETTER than they could in your domain, ship the better version unprompted. Forward-momentum move that reframes the relationship from vendor-pitch to peer-collaboration.
"I'm almost positive I can help. If I can't, you don't pay."
— PJ · SideGuy Solutions · 858-461-8054 · sms:+18584618054
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858-461-8054