Surfaced 2026-05-02. PJ's hunch — Encinitas is the historic flower capital of the US, but same-day local flower delivery still has real friction (PJ buys flowers regularly and feels the pain himself). SideGuy could be the human router between NC SD flower buyers and local growers. Strong doctrine fit — local + operator-felt + Problem-Routing pattern.
Surfaced 2026-05-02. PJ's hunch — Encinitas is the historic flower capital of the US, but same-day local flower delivery still has real friction (PJ buys flowers regularly and feels the pain himself). SideGuy could be the human router between NC SD flower buyers and local growers. Strong doctrine fit — local + operator-felt + Problem-Routing pattern.
Read the doctrine. Apply it on the next ship cycle.
Surfaced 2026-05-02. PJ's hunch — Encinitas is the historic flower capital of the US, but same-day local flower delivery still has real friction (PJ buys flowers regularly and feels the pain himself). SideGuy could be the human router between NC SD flower buyers and local growers. Strong doctrine fit — local + operator-felt + Problem-Routing pattern.
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