PJ's doctrine 2026-04-30. A shareable (permanent URL + real artifact on the SideGuy domain) is the right outreach vehicle for substantive peer-to-peer messages. Email/DM is one-shot ephemeral; the recipient reads it once or not at all, and it's gone. A shareable persists, indexes, can be re-referenced, can be forwarded.
When you have something substantive to share with another person — feedback, a case study, an offer, a reference — the right vehicle is a shareable URL on the SideGuy domain, not an email or DM body.
Read the doctrine. Apply it on the next ship cycle.
PJ's doctrine 2026-04-30. A shareable (permanent URL + real artifact on the SideGuy domain) is the right outreach vehicle for substantive peer-to-peer messages. Email/DM is one-shot ephemeral; the recipient reads it once or not at all, and it's gone. A shareable persists, indexes, can be re-referenced, can be forwarded.
"I'm almost positive I can help. If I can't, you don't pay."
— PJ · SideGuy Solutions · 858-461-8054 · sms:+18584618054
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