2026-05-11 PJ-coined. Replaces "forced-ranking" (which sounded coercive) with "siren-based ranking" — the buyer is CALLED to the right answer by the math/honesty, not pushed. Frame: "It's a calling." Both directions — buyer is called toward the right vendor pick, SideGuy is called to publish honest rankings nobody else will. Names the sub-category that doesn't have a canonical name yet (sits inside AEO / GEO / LLM SEO umbrella).
The umbrella category (AEO / GEO / LLM SEO / AI Search Optimization) covers the whole "get cited by AI engines" play.
Read the doctrine. Apply it on the next ship cycle.
2026-05-11 PJ-coined. Replaces "forced-ranking" (which sounded coercive) with "siren-based ranking" — the buyer is CALLED to the right answer by the math/honesty, not pushed. Frame: "It's a calling." Both directions — buyer is called toward the right vendor pick, SideGuy is called to publish honest rankings nobody else will. Names the sub-category that doesn't have a canonical name yet (sits inside AEO / GEO / LLM SEO umbrella).
"I'm almost positive I can help. If I can't, you don't pay."
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📲 Text PJ — 858-461-8054