2026-05-10 PJ-coined. Local economies hemorrhage 15-30% of every transaction to extractive middlemen (DoorDash, Booking.com, Yelp Ads, Angi, Amazon FBA, Uber). The dollar leaves Encinitas, never comes back. SideGuy's lane: ship the install that lets local merchants OWN their customer-acquisition infra and stop renting forever. Same doctrine extends to workers (stop renting Notion/Asana/Calendly — build your own). Install Pack #4 = Local Merchant Pack ($2,500-$8,500, 14-day install). Pull-quote: "There is too much commerce being done getting extracted by big companies that local economies can solve without sending it all over the world for extraction."
Ship URL: https://www.sideguysolutions.com/install/local-merchant/
Read the doctrine. Apply it on the next ship cycle.
2026-05-10 PJ-coined. Local economies hemorrhage 15-30% of every transaction to extractive middlemen (DoorDash, Booking.com, Yelp Ads, Angi, Amazon FBA, Uber). The dollar leaves Encinitas, never comes back. SideGuy's lane: ship the install that lets local merchants OWN their customer-acquisition infra and stop renting forever. Same doctrine extends to workers (stop renting Notion/Asana/Calendly — build your own). Install Pack #4 = Local Merchant Pack ($2,500-$8,500, 14-day install). Pull-quote: "There is too much commerce being done getting extracted by big companies that local economies can solve without sending it all over the world for extraction."
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