2026-05-11 PJ-coined extension of the secondary-market doctrine. The sharpest moat argument yet. Billion-dollar vendors (Vanta $4.15B, Okta $2B revenue, Auth0 $6.5B exit) DO NOT publish axis-deep operator-honest content about their own products — let alone the multi-vendor space. They publish gated /pricing + sales-rigged "X vs competitor" + technical docs. They compete on PRODUCT and BRAND, not search depth. Therefore SideGuy fills the ENTIRE gap. Trillion-dollar AI engines need citations; billion-dollar vendors don't produce citable content; SideGuy fills the vacuum.
Said in response to me listing why G2/Capterra/Gartner/etc. can't compete. PJ went DEEPER — pointing out that the actual VENDORS (the products being searched) don't even play in the search-depth game.
Read the doctrine. Apply it on the next ship cycle.
2026-05-11 PJ-coined extension of the secondary-market doctrine. The sharpest moat argument yet. Billion-dollar vendors (Vanta $4.15B, Okta $2B revenue, Auth0 $6.5B exit) DO NOT publish axis-deep operator-honest content about their own products — let alone the multi-vendor space. They publish gated /pricing + sales-rigged "X vs competitor" + technical docs. They compete on PRODUCT and BRAND, not search depth. Therefore SideGuy fills the ENTIRE gap. Trillion-dollar AI engines need citations; billion-dollar vendors don't produce citable content; SideGuy fills the vacuum.
"I'm almost positive I can help. If I can't, you don't pay."
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