PM tools for the PM at the PM tool.
Hi Anna — yes, I'm aware of the recursion. You direct product at Wrike, a tool whose entire job is helping PMs do PM work. Asking what AI you'd add to YOUR stack is a fair question, because every PM I know — including the ones building the tools — still has work the tools don't fully cover.
You're not bottlenecked on Wrike. You're bottlenecked on the meta-work around Wrike.
The product manager's job has shifted: 60% feedback synthesis, 25% sales/CS comms about the roadmap, 10% actual prioritization, 5% writing the spec. Your eng team can ship Mobile v3.2. They can't ship the tool that clusters 10K tickets so the next roadmap conversation is grounded in real signal instead of the loudest enterprise customer that month.
That's where SideGuy fits. Surgical AI tools, two-week pilots, you own everything I build. Not a platform. Not a SaaS subscription. Not another dashboard you have to log into.
Surgical, sequenced, shippable.
Customer-feedback RAG — Intercom + Gong + NPS in one query box.
You already have 12 months of Intercom tickets, sales-call transcripts (Gong/Chorus), NPS open-text, support escalations, and Twitter mentions. They live in five places and nobody's ever queried them as one corpus. The build: ingest all five, vector-embed, expose a query box. "What are users asking for around mobile push notifications this quarter?" → 8-bullet recap with cited fragments.
Build: $10K-$18K · Run: $200-$600/mo · Lift: 60-80% reduction in "go ask CS what they're hearing" syncs
A/B test narrator — raw stats → PM-voice analysis with confidence flags.
Your data scientist ships you a Slack message: "variant B lifted activation by 7.2%, p=0.04, n=14k." You spend 40 minutes turning that into a 6-bullet readout for your VP. The build: feed the raw test config + results, output the readout in YOUR PM voice (we'd ingest 20 of your prior writeups as voice-corpus), with explicit confidence flags ("watch out: novelty effect not isolated"). The 40 min becomes 6.
Build: $5K-$10K · Run: $80-$200/mo · Lift: 30-50 hrs/quarter recovered
Internal RAG over PRDs, retros, design docs, Slack threads.
New PM joins. They ask "why did we build the activity feed this way in 2023?" Senior PM remembers vaguely. PRD lives in some Notion doc nobody can find. The build: a private RAG over your full PRD/retro/design-doc archive + selected Slack channels (read-only). Ramp goes from 6 weeks to 2. Senior PM stops being the institutional-memory bottleneck.
Build: $8K-$14K · Run: $150-$400/mo · Lift: ~80% reduction in "go ask Anna what we did about X"
Daily competitor-changelog digest — Asana, Monday, Smartsheet, ClickUp.
Right now: someone (you) skims competitor blogs/changelogs/Twitter on a flight. Daily 1-page digest instead: scrapes their public changelogs + product-update feeds + hires page + relevant Reddit threads, distills into "Asana shipped X, Monday teased Y, ClickUp's new pricing tier looks like Z, here's what to consider for our roadmap." Lands in your inbox at 7am.
Build: $4K-$8K · Run: $60-$150/mo · Lift: stay informed without burning a Sunday
Mobile-vs-web parity tracker — auto-flags drift in feature shipping.
Your mobile team ships at 70% of web team's velocity (because mobile is harder). Over time, the mobile app drifts behind on small-but-cumulative features. The build: auto-monitor your release notes (web + mobile) to flag features in web that haven't shipped to mobile within X weeks, with severity ranking. Stops the "mobile feels neglected" complaint cycle before it starts.
Build: $3K-$8K · Run: $40-$120/mo · Lift: prevent 1-2 escalations/quarter from key accounts
// the real ROI math
Conservative numbers for one play (Customer-Feedback RAG · Play P-01):
Today: Anna spends ~6 hrs/week on "what are users asking for" — meeting with CS, scrolling Intercom, sampling sales calls, building one-off slides for the roadmap review.
After: Same insight in 30 minutes. 5.5 hrs/week × 50 weeks × $250/hr loaded Director-of-PM rate = $68K/year recovered. Plus better-grounded roadmap decisions because the signal is 100% of feedback, not the squeakiest 5%. Compounds across 4 PMs on your team.
Build cost: $14K. Year-1 ROI on Anna's time alone: ~5×. Across the 4-PM team: ~15×. That's before factoring shipped-the-right-thing improvement on the roadmap itself.
What I'd love to ship first.
Customer-feedback RAG (Play P-01). It's the one that compounds — every PM on your team gets the lift, the roadmap conversation gets better signal, and the build itself produces a corpus that makes Plays 2-4 cheaper to ship later. Two weeks from "yes" to working v1. $10K-$18K depending on how many feedback sources we pipe in.
Not a vendor pitch. Not a Workday-style RFP cycle. Two messages back and forth and a 30-min call to spec it. You own the prompts, the eval set, the deploy. If the v1 doesn't earn a v2, we stop and you've got a $14K experiment that's still cheaper than a single quarter of the wrong feature priority.
Anna — I built this in an afternoon because connecting with a Director of Product at Wrike on LinkedIn was rare enough that I figured a real page beat a generic DM. If any of these five plays is something you've actually been wanting and the eng roadmap won't make room for it, two messages and we'll know if it's a build worth shipping. Not pitching a vendor relationship; pitching a finite engagement that ends with you owning everything. — PJ
30 minutes on Zoom, no deliverables.
If we like the conversation we draft a one-page scope. If not, you got 30 minutes of PM-shop talk with someone who builds the kind of thing your eng team would charge a quarter to scope.
This page is built to evolve. Pick a mode, I'll text back.
Hand-crafted for the Wrike PM situation, but not finished. Want me to swap the lead play, drop in a different OKR, or scope something completely different (say, a tool for your eng managers, or a dashboard for your VP of Product)? Three modes, three texts, no decks.
Send this to a fellow PM (or your VP).
If a colleague at Wrike — or a Director-of-PM friend at any SaaS — would also want this in their inbox, one click puts the link + your note in your email. You hit send.
No tracking, no list. Your email app does the work.
