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Hi Glenn — I run SideGuy Solutions out of Encinitas, just up the road from your Cardiff office. Bringing you something, not pitching. What caught my attention about Cresa is the model — you represent the tenant, never the landlord, because someone has to be on the occupier's side. SideGuy is that same shape one layer over: every SaaS vendor has a polished rep, but the operator usually has nobody reading the contract or the tech stack for them. I represent the operator, not the vendor. I made you a page: https://www.sideguysolutions.com/shareables/cresa-cardiff.html — there's a free local-search check on how the Cardiff office shows up for "tenant representation San Diego," plus a free operator hour. No Calendly, no hype. Text me at 858-461-8054.
From SideGuy · Encinitas

A note for Cresa — Cardiff.

Glenn — no pitch, no Calendly link. Just a note about something you'll recognize, because it's your own model.

Here's what caught my attention about Cresa:

Cresa represents the tenant. Never the landlord. The whole firm is built on one side of the table — because for a long time landlords had brokers and occupiers walked in unrepresented. Cresa picked the under-served side and never crossed it. Your Cardiff office, led by Glenn Friedrich, has built that into a real North County practice.

I run SideGuy out of Encinitas — and SideGuy is that exact idea, one layer over.

Same side of the table.

You represent the tenant. SideGuy represents the operator.

Every SaaS vendor, agency, and platform has a polished sales rep working their side. The operator actually running the business? Usually nobody is reading the contract, the SEO, or the tech stack for them. That's the unrepresented side — same lopsided table you fixed for occupiers. SideGuy represents the operator, not the vendor. You'll recognize it instantly, because conflict-free representation for the under-served side is the exact reason Cresa works.

And it's a growth moment

With the San Diego expansion underway and the team set to roughly double, local visibility matters more, not less. Making sure occupiers find Cresa is operator-layer work — the kind of operator tech help SideGuy does daily, running right here in Cardiff. See what it shipped today.

The gift — free, no strings.

One free operator hour

A free local-search check on how the Cardiff office shows up when a North County company searches "tenant representation San Diego" — a short, plain-English report on what occupiers actually see. Plus a standing free operator hour. Same operator-honest layer SideGuy runs for every business — real work, yours, no obligation.

→ Text PJ to claim the hour

Anything to be accomplished?

That's the whole ask. If an hour of operator help fits the Cardiff office, one text. If not, no harm — the search check still stands.

— PJ, SideGuy Solutions · Encinitas, CA
858-461-8054 · operator-honest, async-by-default

PJ Text PJ →858-461-8054