How do I find a trustworthy vendor for this?

Ask for references from businesses your size — not general testimonials. Require a 30-day pilot before signing long-term contracts. Get full pricing in writing, including all fees. Ask: what does it cost if this doesn't work? Vendors who can't answer that clearly are a red flag.

What should I realistically budget for this?

Start with the minimum viable spend to test the concept. Most implementations don't need to cost more than $200–500/month to start. Scale spend only after you have proof it's working. Avoid large upfront investments before seeing it operate in your actual environment.

How do I know if it's actually working?

Define success before you start: a specific metric (hours saved per week, revenue per lead, fees reduced) with a 90-day target. If you can't measure it, you can't manage it. Any vendor who resists defining metrics upfront is protecting themselves from accountability.

KROMEON · SEO CLUSTER MAP

Heirloom Keyword Clusters

Where Heirloom's users are searching — before they know Heirloom exists.

Companion to the Heirloom SEO proposal · May 2026

What This Is

The cluster map is the first artifact of the SEO audit — and it needs no Search Console access to begin, so no time is lost waiting on the GSC handoff. The seven clusters below map the search demand around Heirloom.

Each cluster is two things at once: a content target SideGuy can build pages for, and a product signal that tells the Heirloom team what users actually want. That is the closed loop — SEO data shaping the roadmap, not just the marketing.

← See the full engagement · Heirloom SEO proposal

The Seven Clusters

01Pre-crisis caregiver

Intent

An adult child or spouse whose loved one was just diagnosed — anxious, anticipatory, trying to get ahead of what's coming.

Sample Queries

my parent was just diagnosed how to prepare help aging parents get affairs in order what documents do my parents need before they pass power of attorney for an elderly parent how to talk to parents about end-of-life planning

PRODUCT SIGNAL This is Heirloom's core designed user. Strong demand here confirms the pre-crisis framing — and argues for the "Now What?" flow early in onboarding, not buried.

02Post-loss · "Now What?"

Intent

Someone who has just lost a parent or spouse — grieving, overwhelmed, facing a practical aftermath they did not plan for.

Sample Queries

what to do after a parent dies checklist how to close a deceased person's accounts access a deceased parent's email and passwords canceling accounts after a death who to notify when someone dies

PRODUCT SIGNAL The demand test for the "Now What?" experience. If post-loss volume outweighs pre-crisis, Heirloom may lead with this surface — a premium tier, or a standalone sub-product.

03Estate-planning checklist

Intent

Proactive planners getting their own affairs in order — broad, less emotional, task-oriented.

Sample Queries

estate planning checklist how to get your affairs in order what documents do I need for estate planning end-of-life planning checklist estate planning for young families

PRODUCT SIGNAL The "checklist" framing is a candidate homepage hero. High volume here means leading with structure and completeness over emotion.

04Digital legacy & digital assets

Intent

People thinking specifically about their online life — accounts, photos, subscriptions, crypto — and what happens to it.

Sample Queries

what happens to my online accounts when I die digital legacy planning digital estate planning how to leave digital assets to family digital legacy vault

PRODUCT SIGNAL Tests "digital legacy vault" against "estate planning" as the core product framing — modern-digital vs traditional-legal positioning.

05Password & account handoff

Intent

The practical, password-manager-adjacent worry — making sure family can actually get in when it matters.

Sample Queries

organize passwords for family after I die how will my family access my accounts if I die emergency access to my accounts where to keep passwords for my family shared password access for a family emergency

PRODUCT SIGNAL If this outvolumes "digital legacy planning," the onboarding flow should speak in plain access language — "make sure your family can find your accounts" — not product jargon.

06Competitor comparisons

Intent

Bottom-of-funnel — already evaluating, comparing Heirloom against named alternatives.

Sample Queries

Trust & Will vs Everplans Everplans alternatives GoodTrust review best digital legacy app LastPass family legacy access

PRODUCT SIGNAL Live market research. If the Trust & Will comparison converts better than LastPass, Heirloom is estate-planning-adjacent — and that decides positioning, partnerships, and price.

07Grief support · the emotional entry

Intent

Someone in or near loss, searching the feeling before the task — the softest doorway into the product.

Sample Queries

how to cope after losing a parent supporting a grieving family member first steps after losing a spouse grief checklist after a death how to help someone whose parent died

PRODUCT SIGNAL Tests grief support as an entry ramp to proactive planning. Strong volume here argues for an emotional front door, not a legal one.

What Closing the Loop Looks Like

Imagine we run the audit for a B2B project management tool. Their Search Console shows the top traffic-driving cluster isn't "project management software" like the marketing team assumed. It's "how to stop my team from missing deadlines" — 4,000 searches a month, high intent, low competition.

That single insight rewrites three things at once:

The homepage hero stops saying "Powerful project management for modern teams" and starts saying "Stop missing deadlines."
The onboarding flow leads with deadline tracking instead of generic project setup.
The roadmap gets a new feature priority: an AI deadline-risk predictor, because the data says that's what users are actually trying to solve.

Three months in, we look at activation data. Users who came in through the "missing deadlines" keyword cluster activate at 4x the rate of users from "project management software" keywords. Now the team knows exactly which audience to double down on, which ads to kill, and which feature to ship next.

That's the loop closing. SEO didn't just bring traffic — it told the team what to build, who to build it for, and what to say about it. Kromeon is the only team that can do that because we own the product, the analytics, and the SEO under one roof. An outside agency would have handed them a keyword list and walked away.

From Map to Pages

Validate — SideGuy runs a parallel test build on its own domain to pressure-test cluster angles while GSC access on mylifeheirloom.com is sorted.

Build — once GSC access lands, the validated clusters become substrate pages on mylifeheirloom.com, in users' own language.

Close the loop — Search Console volume per cluster feeds the Phase 2 product roadmap, not just the marketing.

Operator-honest note: the queries above are the cluster hypotheses — the angles worth testing. Real search volumes come from the audit, once Search Console access on mylifeheirloom.com is granted. The map is the starting instrument; the data sharpens it.