SideGuy never builds the underlying tool. It's the human layer that makes the tools you already have — AI, Stripe, your CRM, your stack — actually useable for operators. Operator-honest, North County based, no lock-in. Here's the whole stack.
Wiring AI into the workflows your team actually runs — follow-up, reporting, the back-office grind — so you stay on the work only you can do.
Build vs buy →SOC 2, HIPAA, CCPA, PCI readiness — $100/hr, no Big-4 markup. Most SMB engagements land $3K–$12K because evidence collection is AI-automated.
Compliance hub →Free statement read to find the 0.3–0.8% processor markup you're overpaying, then route you to interchange-plus. No kickback, no lock-in.
Payment hub →Custom build vs off-the-shelf vs no-code — the operator-honest call. Build the core, wire the rest. Most "we need custom" is a no-code job.
Software hub →The operational problems that slow you down — Stripe, Twilio, OpenAI, webhooks, deploys, OAuth. Text the error code, get the fix.
Problems solved →Text PJ a sentence about what's slowing you down. I'll tell you which of the five it is — or that you don't need help at all. No sales call.
Text 858-461-8054Call PJAgencies make their money on lock-in, retainers, and markup — so they're structurally not on your side. SideGuy is one operator (PJ, in Solana Beach) who uses AI tooling 12 hours a day so you don't have to. The whole model: never lock you in, always point you to the right tool, stay after the payment instead of ghosting. $100/hr, scoped in a text. You can go at it without a SideGuy — I just don't recommend it.