PJ Zonis — Real human behind every page on this site.

What I actually do

I help small and mid-size businesses skip bloated enterprise software and build the workflows they actually need — using AI (Claude, GPT-5), automation (n8n, Zapier), and real human judgment. The goal: clarity before cost. Most clients save 10x what they'd pay a SaaS vendor or agency.

I'm not a brand. I'm a person who picks up the phone, returns the text, and ships in days, not months.

By the numbers (this week)

See full receipts →

Background

• 15+ years building software, mobile apps, AI workflows, and tech-enabled businesses
• Founder of Kromeon (software dev shop, San Diego) — predecessor to SideGuy
• Built and shipped products in: payments, real estate, healthcare, e-commerce, AI agents
• Comfortable across the stack: Python, JavaScript, AWS, Stripe, n8n, Claude, GPT, Postgres, Cloudflare
• Strong opinions about: bloated SaaS contracts, agency retainers without deliverables, "we should use AI" plans that never ship

Where I work

North County San Diego — Encinitas, Cardiff by the Sea, Solana Beach, Del Mar, Carlsbad, Leucadia, Rancho Santa Fe, La Jolla. Close enough to meet in person if needed. Fast enough that we usually don't have to.

How I price

• Quick clarity: free / goodwill — text me, get a sanity check
• Custom shareable: $100–$300 — one-page custom URL for your specific situation
• Per-listing reads (realtors): $100, 24-hour turn
• Hourly builds: $100/hr — anything custom, no retainer
• Workflow systems: $5K–$30K one-time — replaces $50K–$300K/year SaaS contracts

No retainer. No "let's hop on a call." No 90-day onboarding. Just text me what you need.

Find me