I'm PJ, based in Encinitas — I build AI lead generation systems, workflow automation, and AI business solutions for San Diego real estate investors, contractors, and small businesses who are done doing the same manual work every single day. Tell me your exact bottleneck and I'll tell you what to build in one text, no sales call.
Text PJ Now — Free AnswerWhat San Diego business owners ask me
Six things I actually build
Automated capture, sub-60-second response, multi-day follow-up sequences, and lead scoring — all routed to your phone or CRM. Zero cold calls required. Works for investors, contractors, and service businesses.
Every new inquiry triggers the same 10 manual steps. I kill that loop. Automated intake, instant confirmation, follow-up drip, and task assignment — deployed in 48 hours using tools you already own.
Motivated seller landing pages, instant SMS follow-up at 60 seconds, deal scoring pipelines, and automated drip — built once to your exact acquisition criteria. Runs 24/7 without a VA or cold caller.
Manual invoicing wrecks cash flow. I automate Stripe payment links sent by text the moment a job is done, plus overdue reminders at 3 and 7 days. Most trade businesses collect 40% faster within a week.
Permit-status updates, inspection scheduling reminders, and job-complete check-ins sent automatically by text. Cuts phone tag to near zero between booking and final sign-off. No extra staff required.
Not sure what you actually need? That's exactly when to text me. I'll tell you in plain English what AI can and can't do for your specific business — no pitch, no retainer, no discovery call required.
FAQ — 2026 operator answers
2024 was Instantly + cold email volume. 2026 is dead for that — deliverability collapsed, Google/MS spam filters now downrank generic templates within hours. What works now: enriched intent (Clay + waterfall enrichment), AI-personalized openers (Claude/GPT per-prospect), and multi-channel sequencing (email + LinkedIn + SMS). Volume is out, signal is in.
Apollo: cheap data + decent sequencing, fine for under-100 prospects/mo. Clay: the enrichment + waterfall layer, $149+/mo, where the leverage actually is in 2026. Instantly: sending infrastructure with inbox rotation, $37+/mo per 50K sends. Most SD SMBs need Clay + Instantly, skip Apollo. I'll wire all three to your CRM in 2 days.
SPF + DKIM + DMARC are non-negotiable now (Google enforced Feb 2024). Use a separate sending domain (sideguysend.com style), warm it 4–6 weeks via Instantly/Smartlead, keep daily sends under 30 per inbox, and rotate 5+ inboxes minimum. If your domain is already burned, you need a new sending domain — not a "deliverability consultant."
Automation handles top-of-funnel (research, enrichment, first 2–3 touches, scheduling). Human SDR handles mid-funnel objection handling + closing-adjacent calls. Pure-automation funnels work for $50–500 ACV; SDR-required for $5K+ ACV B2B. SD-based SDR talent: $4–7K/mo loaded. Automation that does the same first-touch work: $200–500/mo in tools.
Encinitas / Solana Beach / Carlsbad has a small operator-grade lead-gen builder bench. Most agencies want $5K/mo retainers + 6-week onboarding. SideGuy is the opposite: $100/hr, scoped over text, first working pipeline in 48–72 hours. Coffee in NCSD if you want — beats a Calendly link.
I'm PJ — in Encinitas, building AI lead generation systems, workflow automation, AI business solutions, and payment processing for San Diego real estate investors, contractors, and small businesses. Tell me your exact bottleneck. I'll tell you what to build and what it costs. That first conversation is always free.
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