🏡 NORTH COUNTY · COASTAL · REAL ESTATE

North County RE Tech + AI Help — Reasonable Cost

Per-listing reads, custom client briefs, AI workflows for SD coastal realtors. Sharper than your CRM. Cheaper than hiring a designer. Faster than DIY.

TL;DR: If you're a North County coastal realtor (Encinitas, Cardiff, Solana Beach, Del Mar, Carlsbad, Leucadia, RSF, La Jolla), the highest-leverage tech upgrade isn't a new CRM — it's per-listing custom assets you can text to serious buyers in 10 seconds. SideGuy builds those for $100-300 per shareable, $100/hr for full workflows. Real human + AI execution, no retainer.

What I actually build for SD realtors

Per-listing reads ($100, 24hr) — one-page URL with comp analysis, neighborhood context, value props, and full SingleFamilyResidence + Offer + Article schema (Google real-estate rich-results eligible)
Per-buyer custom briefs ($100-300) — relocator-specific page (e.g., "tech worker moving to SD from Austin") with neighborhood matchmaking
Listing-template workflow ($8K one-time) — auto-generate per-listing pages from your MLS export
Client portal builds ($5-15K) — branded portal showing all your listings, transaction status, document signing, etc.
SEO/AEO for your brand — get found for "luxury realtor Encinitas" / "Cardiff RE broker" / etc.
Listing video automation — short-form video from photos + voiceover scripts

Pricing tiers

Quick clarity

free

15-min text. Sanity check on a tool, vendor quote, or workflow decision.

Per-listing read

$100

Single listing → one-page custom URL. 24-hour turn. Schema-loaded.

Per-buyer brief

$100–$300

Relocator/buyer-archetype page. 48-hour turn. Includes 3 listing matches.

Listing workflow

$8K

One-time build. Auto-generate per-listing pages from MLS export. $0/listing after.

Client portal

$5K–$15K

Branded portal with listings, status, docs. You own the code.

Hourly builds

$100/hr

Anything custom. No retainer. Pay for what you use.

Coverage area

North County coastal — close enough to meet in person if needed:

Encinitas Cardiff by the Sea Solana Beach Del Mar Carlsbad Leucadia Rancho Santa Fe La Jolla Oceanside

Real receipts (existing realtor work)

Live custom listing-read examples I've shipped:

Vertical playbooks:

Want a free per-listing read sample?

Text PJ a current listing URL. I'll build a sample read for FREE so you can see the quality before you commit.

📲 Text PJ · 858-461-8054