What does a per-listing read cost?

$100, 24-hour turnaround. Each listing gets a custom one-page URL with comp analysis, neighborhood context, value props, and SingleFamilyResidence + Offer + Article schema for Google rich results.

How is this different from BombBomb / Compass marketing tools?

Those are templated marketing automation. SideGuy builds custom per-listing or per-client deliverables. Sharper for serious buyers, faster than building yourself, cheaper than hiring an in-house designer.

Can you do MLS-pulled property pages?

Yes. If you have MLS access or can export listings, we can auto-generate per-listing pages with photos, comps, neighborhood data, and your branding. ~$8K one-time for the workflow, then $0/listing.

🏡 NORTH COUNTY · COASTAL · REAL ESTATE

Real Estate AI Lead Gen for North County Agents

Fast lead follow-up, per-listing reads, custom client briefs, and AI workflows for SD coastal realtors. Sharper than a generic CRM. Faster than DIY.

TL;DR: If you're a North County coastal realtor (Encinitas, Cardiff, Solana Beach, Del Mar, Carlsbad, Leucadia, RSF, La Jolla), the highest-leverage tech upgrade is not a new CRM. It is faster lead response, cleaner qualification, and per-listing custom assets you can text to serious buyers in 10 seconds. SideGuy builds those for $100-300 per shareable, $100/hr for full workflows. Real human + AI execution, no retainer.

Where real-estate AI lead gen actually pays

Most San Diego agents do not need another lead source first. They need the leads they already bought to get answered, qualified, and routed before the buyer talks to the next agent.

Zillow, Realtor.com, and IDX forms get an immediate SMS or email reply, even when you are driving, showing property, or asleep.
Open-house sign-ins move from paper or spreadsheet to same-day follow-up, tagged by neighborhood, budget, timeline, and buyer seriousness.
Facebook and Instagram leads get filtered before you call, so renters and tire-kickers do not eat your afternoon.
North County farm areas can get local language for Encinitas, Cardiff, Solana Beach, Del Mar, Carlsbad, Leucadia, RSF, and La Jolla.

What I actually build for SD realtors

Per-listing reads ($100, 24hr) - one-page URL with comp analysis, neighborhood context, value props, and full SingleFamilyResidence + Offer + Article schema (Google real-estate rich-results eligible)
Per-buyer custom briefs ($100-300) - relocator-specific page (e.g., "tech worker moving to SD from Austin") with neighborhood matchmaking
Listing-template workflow ($8K one-time) - auto-generate per-listing pages from your MLS export
Client portal builds ($5-15K) - branded portal showing all your listings, transaction status, document signing, etc.
SEO/AEO for your brand - get found for "luxury realtor Encinitas" / "Cardiff RE broker" / etc.
Listing video automation - short-form video from photos + voiceover scripts

Pricing tiers

Quick clarity

free

15-min text. Sanity check on a tool, vendor quote, or workflow decision.

Per-listing read

$100

Single listing → one-page custom URL. 24-hour turn. Schema-loaded.

Per-buyer brief

$100-$300

Relocator/buyer-archetype page. 48-hour turn. Includes 3 listing matches.

Listing workflow

$8K

One-time build. Auto-generate per-listing pages from MLS export. $0/listing after.

Client portal

$5K-$15K

Branded portal with listings, status, docs. You own the code.

Hourly builds

$100/hr

Anything custom. No retainer. Pay for what you use.

Coverage area

North County coastal, close enough to meet in person if needed:

Encinitas Cardiff by the Sea Solana Beach Del Mar Carlsbad Leucadia Rancho Santa Fe La Jolla Oceanside

Real receipts (existing realtor work)

Live custom listing-read examples I've shipped:

Vertical playbooks:

Want a free per-listing read sample?

Text PJ a current listing URL. I'll build a sample read for FREE so you can see the quality before you commit.

📲 Text PJ · 858-461-8054