Alyssa Levin is chief financial officer in Cardiff — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Alyssa wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Alyssa Levin · Chief Financial Officer

Alyssa Levin, Chief Financial Officer as an independent operator in Cardiff. A CFO is the operator who keeps the whole thing honest — you live where strategy meets the actual numbers, and you're a Cardiff neighbor. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Chief Financial Officer Cardiff, CA

Alyssa Levin is chief financial officer. A CFO is the operator who keeps the whole thing honest — you live where strategy meets the actual numbers, and you're a Cardiff neighbor. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Alyssa

Neighbor to neighbor

Where the tech actually helps

Numbers don't lie — CFOs run on truth, not story. SideGuy ships receipts, not narrative. Same allergy to spin.
Cardiff + C-suite — local CFO is a rare and useful neighbor to know. No strings — just a hello.

Alyssa, a CFO is the operator who keeps the whole thing honest — you live where strategy meets the actual numbers, and you're a Cardiff neighbor. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Alyssa publicly

their work, not ours

Where they shows up

LinkedIn: Alyssa Levin
Company: Alyssa Levin · Chief Financial Officer · Cardiff

Same lane on SideGuy

North County Operators

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate