Brian Crook is ai builder at Google in Encinitas — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Brian wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Brian Crook · AI Builder

Brian Crook, AI Builder at Google in Encinitas. You build AI at Google all day, so you already know the gap between a model and something a human can actually use. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

AI Builder Google Encinitas, CA

Brian Crook is ai builder at Google. You build AI at Google all day, so you already know the gap between a model and something a human can actually use. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Brian

Neighbor to neighbor

Where the tech actually helps

Builder to builder — you ship AI at the frontier. SideGuy is the human-usability layer over that — the translation from capability to operator-useable. Same craft, the last mile.
North County, quietly — Encinitas has more AI builders than anyone realizes. SideGuy is just one of them, making the existing tools useable for local operators.

Brian, you build AI at Google all day, so you already know the gap between a model and something a human can actually use. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Brian publicly

their work, not ours

Where they shows up

LinkedIn: Brian Crook
Company: Brian Crook · AI Builder · Google · Encinitas

Same lane on SideGuy

AI / Tech Builders · North County

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate