Who is Brock Heckmann?

Brock Heckmann is the Co-Founder and Chief Revenue Officer at LaserAway, the national aesthetic-dermatology brand, based in Solana Beach. Public LinkedIn: https://www.linkedin.com/search/results/all/?keywords=Brock%20Heckmann%20LaserAway. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Brock wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Brock Heckmann · Co-Founder & CRO

Co-Founder & Chief Revenue Officer at LaserAway · Solana Beach. Scaled a consumer-health brand nationwide.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who he is

Consumer-health founder · scaled nationwide

LaserAway Co-Founder · CRO National multi-location Solana Beach, CA

Brock Heckmann is Co-Founder and Chief Revenue Officer of LaserAway — the kind of brand that turned a fragmented service category into a national, repeatable, multi-location operation. That's revenue + ops + brand at scale, which is exactly the altitude where the small tech-and-findability details either compound or quietly leak.

What a SideGuy does for Brock

The scaled-founder version · operator-honest

Where the tech actually helps

Local findability at scale — a multi-location consumer brand lives or dies on local search per location — SideGuy is built precisely for the local-SEO + entity layer under that.
Pages that convert per market — clean, fast, location-aware pages a prospective customer actually clicks — the kind that compound across dozens of markets, not a generic template.
Automate the repetitive — intake, follow-up, review-generation across locations — the busywork that scales linearly with footprint, wired to run itself.
A second set of operator hands — no retainer, no agency — try one hour on a real problem and see what it's worth at your scale.

Brock — you already did the hard part: a fragmented service category turned into a national brand.

At that scale the leverage hides in the small tech-and-findability details — per-location search, conversion, the repetitive ops. SideGuy is the layer built for exactly that, neighbor to neighbor. I'll give it a quick first look if it ever helps.