Brooke Evans is Brooke Evans works in Enablement Operations & Strategy at JLL in San Diego, a sales enablement leader focused on go-to-market strategy, content and pitch design, currently going deep on AI. Public LinkedIn: https://www.linkedin.com/in/baproctor/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Brooke wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Brooke Evans · enablement is where strategy becomes usable

Enablement Operations & Strategy at JLL in San Diego. Sales enablement is the craft of making a giant firm's strategy actually usable by the people selling, and Brooke runs that craft with a design eye and a self-declared deep dive into AI.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who Brooke is

The usable layer of strategy

Enablement Ops & Strategy JLL Design-obsessed GTM + content ops Deep in the AI journey San Diego · USD

Enablement sits between strategy and the field: pitch decks, content systems, launch playbooks, the operations that keep a sales org sharp. It is high-volume production work with a quality bar, which is exactly the kind of work the current AI wave changes fastest. Brooke's own words: currently deep in the AI journey, curious, energized, always chasing the next smarter, fresher way to create. That is the operator posture that actually gets value out of these tools.

What a SideGuy does for Brooke

Where a one-person tech layer fits an enablement desk

Where the tech actually helps

The production layer — Decks, one-pagers, content refreshes. Enablement's volume work is the most automatable surface in a sales org, and the design bar is exactly why the automation needs a human eye on top.
The AI journey, made concrete — Curious and energized is the right posture. The next step is picking the two or three workflows where AI actually pays, and skipping the demo-ware.
The findable expertise — A design-obsessed enablement leader is a rare profile. It should be findable outside the JLL org chart.

Brooke, you do the part that requires the eye: the taste, the strategy, the bar for what ships.

SideGuy is the layer underneath. The automation and findability plumbing that gives the creative work more hours to be creative.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

The AI journey, mapped to real workflows

Which two or three enablement workflows AI actually pays for right now. First hour is on PJ.

Option 2

The production busywork, automated

Content refreshes, deck assembly, reporting. Text PJ what eats the most hours.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Brooke publicly

Brooke's work, not ours

Where Brooke shows up

LinkedIn: Brooke Evans
Company: JLL · Enablement Operations & Strategy · San Diego

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