Caleb Craig is Caleb Craig is an Associate at Marcus & Millichap with the Tashakorian Group, specializing in industrial, distribution, and outdoor storage properties. Public LinkedIn: https://www.linkedin.com/search/results/all/?keywords=Caleb%20Craig%20Marcus%20Millichap. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Caleb wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Caleb Craig · outdoor storage is the asset class hiding in plain sight

Associate at Marcus & Millichap with the Tashakorian Group, specializing in industrial, distribution, and outdoor storage, the IOS niche institutions discovered about five minutes ago and specialists have known for years.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who Caleb is

The IOS window

Industrial + IOS specialist Marcus & Millichap Tashakorian Group Distribution + outdoor storage San Diego

When an ugly-duckling asset class goes institutional, the specialists who already know the product get a golden window: the owner base still thinks nobody cares, and the capital suddenly cares a lot. Being findable to BOTH sides during that window, the truck-yard owner and the fund deploying into IOS, is the whole game.

What a SideGuy does for Caleb

Where a one-person tech layer fits the IOS window

Where the tech actually helps

Findable to both sides — Owners who think nobody cares, capital that suddenly does. Be findable to both.
The valuation grind — IOS comps are scarce and scattered. The specialist who systematizes them owns the niche.
The storage mesh — The network now links self-storage advisory and IOS, the storage spectrum covered.

Caleb, you do the part that requires knowing the ugly duckling early: the product fluency capital now pays for.

SideGuy is the layer underneath, making the early knowledge findable during the golden window.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Findable in the IOS window

Both sides of the niche, finding you. First one's on PJ.

Option 2

The comps system

Scattered IOS comps, systematized. Text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Caleb publicly

Caleb's work, not ours

Where Caleb shows up

LinkedIn: Caleb Craig
Company: Marcus & Millichap · Tashakorian Group · industrial, distribution, outdoor storage

Same lane on SideGuy

San Diego commercial real estate operators

Operators in the same world

Related on SideGuy

North County coastal substrate