Eric Bush is the CFO at Havas Edge, the finance executive who sees where every advertising dollar works and where it leaks, a fellow North County operator. Public LinkedIn: https://www.linkedin.com/in/ebush/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Eric wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Eric Bush · Chief Financial Officer

CFO at Havas Edge, the finance executive behind a major direct-response agency. He sees exactly where the dollars work and where they leak. SideGuy builds the human-usability and SEO layer that makes the spend compound, operator to operator.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who he is

Where the dollars work and where they leak

Chief Financial Officer Havas Edge Corporate finance · growth Rancho Santa Fe, CA

Eric Bush is CFO at Havas Edge, holding the finance seat at a direct-response agency where advertising answers to a number. He sees where the dollars work and where they leak. SideGuy builds the operator-honest human-usability and SEO layer, the organic side that makes paid spend compound, for the small teams that cannot buy at Havas scale.

What a SideGuy does for Eric

Operator to operator, not a sales page

Where the tech actually helps

The CFO lens — you hold spend to a return. SideGuy builds the organic and on-page layer that compounds for free while the paid engine runs, the part that quietly improves the unit economics.
Notes worth trading — where the marketing dollar actually leaks, what the on-page gap costs, what compounds. A finance seat and an operator floor see different halves of it.

Eric, the CFO seat is the one that sees the truth, where the spend works and where it quietly leaks.
Fellow North County operator here. No agenda, just curious to compare notes on where the dollar compounds. A text away.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Compare notes, finance to operator

Trade signal on where marketing spend leaks and where the organic layer makes it compound. No agenda, both North County.

Option 2

Collaborate or send overflow

If a team in your orbit needs the human-usability or SEO layer, text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Eric publicly

his work, not ours

Where he shows up

LinkedIn: Eric Bush
Company: CFO at Havas Edge

Same lane on SideGuy

Finance & operations · San Diego

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