People · operator entity page
Erik Roginski · Founder · SOLTECA
Founder of SOLTECA, building in San Diego.
Who he is
Founder · San Diego
Founder
SOLTECA
San Diego
Erik founded SOLTECA in San Diego. Founders wear every hat, and the tech/findability layer is usually the one that gets dropped. This is a neighbor's note, not a sales page: SideGuy is the operator who picks that layer up so the founder can keep building.
What a SideGuy does for Erik
For a founder wearing every hat
Where the tech actually helps
- A site that ranks + actually works — When people search what SOLTECA does, you should show up. Operator-honest local SEO, no agency retainer.
- Automation so you stop doing busywork — The repetitive back-office automated so your hours go to the product.
- No lock-in — Use the tools you like; SideGuy is the layer that makes them work.
Founders drop the tech/findability layer first. SideGuy picks it up so you keep building. No pitch, first hour free.
Want to try a tech department for an hour?
First hour is free. No Calendly · no meeting · neighbor to neighbor.
Option 1
A free hour on your setup
I'll look at how SOLTECA shows up online and what's worth automating. First hour free.
Option 2
Founder to founder
Happy to compare notes on building in San Diego anytime.
Either way · first hour is free. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.
Find Erik publicly
His work, not ours
Where he shows up
- LinkedIn: Erik Roginski
- Company: Founder, SOLTECA · San Diego
Same lane on SideGuy
San Diego operators
Operators in the same world
Related on SideGuy
North County coastal substrate
- The SideGuy Operator Network → the living map of every North County operator we've built a page for — you're on it
- San Diego operator network → all the neighbors in one place
- Local NCSD → the coastal operator network
- About PJ Zonis → the single operator behind this page
- People we work with → the broader operator index