Gary Penn is a partner · fractional vp ecommerce at Chameleon Collective in Encinitas, the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: https://www.linkedin.com/in/gary-penn/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Gary wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Gary Penn · Partner · Fractional VP Ecommerce

Partner · Fractional VP Ecommerce at Chameleon Collective in Encinitas. Gary works in ecommerce and DTC, where the job makes brands actually sell online. SideGuy is the operator-honest small-team tech, AI and SEO layer that fits a real operation, no agency bloat.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who he is

Encinitas operator to operator

Partner · Fractional VP Ecommerce Chameleon Collective Ecommerce And Dtc Encinitas, CA

Gary Penn works in ecommerce and DTC at Chameleon Collective in Encinitas, where the work makes brands actually sell online. SideGuy is the operator-honest small-team tech, AI and SEO layer, the kind of help that fits a real operation without an agency retainer. You make brands actually sell online, the channel everyone claims to understand and few really do.

What a SideGuy does for Gary

Encinitas operator to operator

Where the tech actually helps

Operator to operator — you do the real work. SideGuy is the small-team layer, useful where a big agency does not fit.
A workflow worth turning permanent — if a repeating task is worth making run itself, that is exactly what SideGuy builds.

Gary, you make brands actually sell online, the channel everyone claims to understand and few really do.
Fellow Encinitas operator here. If a corner of the tech or the follow-up is ever worth lightening, I am a text away. No funnel, no pitch.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Compare notes, Encinitas to Encinitas

Trade signal on where your world meets the tech-usability gap. No agenda, both local.

Option 2

Collaborate or send overflow

If a team needs the small-team tech or SEO layer, text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Gary publicly

his work, not ours

Where he shows up

LinkedIn: Gary Penn
Company: Partner · Fractional VP Ecommerce at Chameleon Collective, Encinitas

Same lane on SideGuy

Ecommerce & DTC · Encinitas

Operators in the same world

AI & Automation Services → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate