John Luff is the Co-Founder and Managing Partner of Beach Street Holdings, a 1st-degree Solana Beach connection of PJ's. Public LinkedIn: https://www.linkedin.com/search/results/all/?keywords=John%20Luff%20Beach%20Street%20Holdings. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If John wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

John Luff · Co-Founder

the Co-Founder and Managing Partner of Beach Street Holdings · Solana Beach. A 1st-degree neighbor note.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

North County operators · Solana Beach 1st-degree

Beach Street Holdings Co-Founder · Managing Partner Solana Beach neighbor Solana Beach, CA

John Luff — the Co-Founder and Managing Partner of Beach Street Holdings, Solana Beach. SideGuy is the operator-honest tech-and-findability layer for folks in town; mostly this page is just good-to-have-you-in-the-network. I'll give it a quick first look, no Calendly.

What a SideGuy does for John

neighbor to neighbor · if useful · I'll give it a quick first look

Where the tech actually helps

Be found — a searchable presence so the right people find you and what you've built.
A page people share — a clean founder or company page a partner forwards — yours, no agency bloat.
Lead-gen + automate — source and nurture interest with the AI tools; wire the busywork to run itself.
Your own tech department, for an hour — no retainer — try one and see what it saves a founder/operator.

John — good to have a fellow Solana Beach operator in the network.

If the tech/findability side of anything you're working on ever needs a hand, SideGuy's a text away. No agenda. Same area.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

A page or searchable presence

Want a personal page, side-project build, or searchable presence. First hour's free.

Option 2

Collaborate or refer someone

Want to collaborate, or know an operator who needs the tech layer? Text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find John publicly

their work, not ours

Where they shows up

LinkedIn: John Luff
Company: Beach Street Holdings — investment

Same lane on SideGuy

North County operators

Operators in the same world

Related on SideGuy

North County coastal substrate