People · operator entity page
Karen Becerra · one business per trade, per market
Founder of Studio Thryve, a marketing agency for contractors and skilled trades built on local SEO, AI visibility, and automation, with an exclusivity model: one business per trade, per market. Same craft as SideGuy, aimed at the trades.
Who Karen is
A peer in the trades lane
This is a peer page, not a prospect page. SideGuy runs local SEO, AI, and automation for San Diego operators in the compliance and tech lanes; Studio Thryve runs the same craft for contractors and skilled trades. Different clientele, same thesis: the tools exist, the craft is making them actually produce calls and jobs for real businesses. And the exclusivity model means Karen has to turn away conflicts, which makes a mapped referral seam worth real money in both directions.
What a SideGuy does for Karen
Where two local-SEO craftsmen overlap
- The referral seam — Trades businesses ask PJ for marketing help he deliberately doesn't sell (trades are outside his lanes), and Studio Thryve's exclusivity model forces Karen to turn away conflicted trades in markets she already serves. Both of those are referrals waiting for a mapped seam.
- The AI-visibility frontier — Both shops are betting the same thesis: buyers and their AI agents are searching in new shapes, and the businesses with real, honest pages win the answer. Comparing field notes sharpens both playbooks.
- The San Diego operator map — SideGuy maps SD operators daily, north county down. A south-bay trades agency plugged into that map sees prospects and partners earlier.
Karen, you know the feeling: the stack is easy, making it produce actual booked jobs for a real contractor is the craft.
This page is a peer citation, one local-SEO builder acknowledging another, and an open door to map the seam where we hand work to each other.
Want to try a tech department for an hour?
I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.
Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.
Find Karen publicly
Karen's work, not ours
- LinkedIn: Karen Becerra
- Company: Studio Thryve · marketing for contractors & skilled trades · Chula Vista
Same lane on SideGuy
San Diego AI and automation peers
Related on SideGuy
North County coastal substrate
- The SideGuy Operator Network → the living map of every North County operator we've built a page for — you're on it
- Solana Beach operator network → all the neighbors in one place
- Local NCSD → the coastal operator network
- About PJ Zonis → the single operator behind this page
- People we work with → the broader operator index