Lesley Yang is the CEO and Co-Founder of ArcTrade, building software for the energy and power markets, based in Solana Beach. Public LinkedIn: https://www.linkedin.com/search/results/all/?keywords=Lesley%20Yang%20ArcTrade. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Lesley wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Lesley Yang · CEO & Co-Founder

CEO & Co-Founder at ArcTrade · energy-trading software · Solana Beach. Founder to founder.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who she is

Energy-software founder · Solana Beach

ArcTrade CEO & Co-Founder Energy / power markets Solana Beach, CA

Lesley Yang co-founded and leads ArcTrade, building software for the energy and power markets — a domain where the rules are brutal and the stakes are real. Running a deep-tech company means the technical product is the easy part to talk about; the findability, the GTM, the operator-facing usability are where focused help compounds.

What a SideGuy does for Lesley

The deep-tech-founder version · operator-honest

Where the tech actually helps

Be found where it's narrow — in a specialized B2B space, a searchable, credible presence puts you in front of the few buyers who matter — SideGuy builds that layer.
GTM + findability — the product is hard and you've built it; the go-to-market findability is where a focused outside hand pays off fast.
A clean page partners forward — an honest, fast company or founder page a partner or customer forwards without thinking — yours, no agency bloat.
A second operator, for an hour — no retainer — try one hour on a real GTM or usability problem and see what it's worth to a deep-tech founder.

Lesley — building software for the power markets is about as hard as software gets, and you're running the company.

The product's the part you've got handled; the findability and GTM is where an outside operator's hour compounds. SideGuy is that layer, founder to founder. Free first hour anytime it helps.