Lucy Busby is a commercial insurance broker at Apex Risk & Insurance, the kind of operator SideGuy builds the small-team tech layer for. Public LinkedIn: https://www.linkedin.com/in/lucy-busby/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Lucy wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Lucy Busby · Commercial Insurance Broker

Q: Who is Lucy Busby?

Lucy Busby is a commercial insurance broker at Apex Risk &amp; Insurance, the kind of operator SideGuy builds the small-team tech layer for. Public LinkedIn: https://www.linkedin.com/in/lucy-busby/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Commercial Insurance Broker at Apex Risk & Insurance. Commercial insurance broking is imagining everything that could go wrong with a business and quietly pricing the safety net. professional pessimism as a service, and we genuinely need it. SideGuy is the operator-honest small-team tech, AI and SEO layer, and a local hand for anything tech.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who she is

Operator to operator

Commercial Insurance Broker Apex Risk & Insurance Encinitas, CA Encinitas, CA

Lucy Busby at Apex Risk & Insurance. Commercial insurance broking is imagining everything that could go wrong with a business and quietly pricing the safety net. professional pessimism as a service, and we genuinely need it. SideGuy is the operator-honest small-team tech, AI and SEO layer, and a real neighbor who is a text away for any tech help.

What a SideGuy does for Lucy

Operator to operator

Where the tech actually helps

Here for anything — if a tool, a page, or a tech headache ever needs a hand, SideGuy is a text away, no agency, no funnel.
A workflow worth turning permanent — if a repeating task is worth making run itself, that is exactly what SideGuy builds.

Lucy, commercial insurance broking is imagining everything that could go wrong with a business and quietly pricing the safety net. Professional pessimism as a service, and we genuinely need it.
SideGuy here. If you ever need a hand with anything tech, I am a text away. No funnel, no pitch.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Anything-tech help

Stuck on a tool, a page, a setup, anything tech? Text PJ. First look is free.

Option 2

Collaborate or send overflow

If a team needs the small-team tech or SEO layer, text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Lucy publicly

her work, not ours

Where she shows up

LinkedIn: Lucy Busby
Company: Commercial Insurance Broker at Apex Risk & Insurance

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