Who is Michelle Casey?

Michelle Casey is the VP of Strategy at Alchemy Worx (email/CRM marketing), a 1st-degree San Diego County connection of PJ's. Public LinkedIn: https://www.linkedin.com/search/results/all/?keywords=Michelle%20Casey%20Alchemy%20Worx. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Michelle wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Michelle Casey · VP Strategy

the VP of Strategy at Alchemy Worx (email/CRM marketing) · San Diego County. A 1st-degree neighbor note.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

North County brand + creative operators · San Diego County 1st-degree

Alchemy Worx VP Strategy · Email/CRM San Diego County San Diego, CA

Michelle Casey — the VP of Strategy at Alchemy Worx (email/CRM marketing), San Diego County. SideGuy is the operator-honest tech-and-findability layer for folks in town; mostly this page is just good-to-have-you-in-the-network. I'll give it a quick first look, no Calendly.

What a SideGuy does for Michelle

neighbor to neighbor · if useful

Where the tech actually helps

Be found — a searchable presence so people find you, not a platform.
A page people share — a clean personal page a contact forwards without thinking.
Side projects — got something of your own going? SideGuy's the build-and-ship layer.
Refer the locals — know an operator who needs the tech layer? Send them over.

Michelle — good to have a fellow San Diego County operator in the network.

If the tech/findability side of anything you're working on ever needs a hand, SideGuy's a text away. No agenda. Same area.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

A page or searchable presence

Want a personal page, side-project build, or searchable presence. First hour's free.

Option 2

Refer someone who needs the tech layer

Know an operator who needs findability or automation? Send them over. Text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Michelle publicly

their work, not ours

Where they shows up

LinkedIn: Michelle Casey
Company: Alchemy Worx — email marketing

Same lane on SideGuy

North County brand + creative operators

Operators in the same world

Related on SideGuy

North County coastal substrate