Monica Pla is a Senior Director of Global Accounts at HelmsBriscoe and an independent licensee, an entrepreneur running site-selection and meeting planning inside the world's largest meetings firm. Public LinkedIn: https://www.linkedin.com/in/plamonica/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Monica wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Monica Pla · Senior Director, Global Accounts

Senior Director of Global Accounts at HelmsBriscoe, and an independent licensee, basically an entrepreneur inside the biggest meetings firm there is. She runs site-selection and planning across international and domestic. SideGuy builds the small-team tools that catch the repeating parts.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who she is

An entrepreneur inside the big firm

Sr. Director, Global Accounts HelmsBriscoe · Independent Licensee Site-selection & meeting planning Rancho Santa Fe, CA

Monica Pla is a Senior Director of Global Accounts at HelmsBriscoe and an independent licensee, which makes her an entrepreneur running her own book inside the world's largest meetings procurement firm. International and domestic site-selection and planning, all relationship-and-logistics work in the real world. SideGuy is the operator-honest small-team tech and SEO layer, the kind of help that fits an events book without an agency retainer.

What a SideGuy does for Monica

Operator to operator, not a sales page

Where the tech actually helps

Entrepreneur to entrepreneur — you run your own book inside HelmsBriscoe. SideGuy is the small-team layer for exactly that, the owner-operator who wears every hat. Useful where a big agency does not fit.
The follow-up and the workflow — events live or die on follow-up and logistics. SideGuy builds the tools that make the repeating parts run themselves so nothing slips.

Monica, being an independent licensee inside HelmsBriscoe means you carry the entrepreneur risk and the relationships both, the hardest combination there is.
Fellow Rancho/Encinitas operator here. If a repeating piece of the workflow is worth turning into something that just runs, I am a text away. No pitch.

Want to try a tech department for an hour?

First hour is free. No Calendly · no meeting · neighbor to neighbor.

Option 1

Compare notes, operator to operator

Trade signal on where an events book meets the tech-usability gap. No agenda, both North County.

Option 2

Turn a workflow permanent

If follow-up or logistics is worth automating, text PJ. First hour is free.

Either way · first hour is free. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Monica publicly

her work, not ours

Where she shows up

LinkedIn: Monica Pla
Company: Senior Director, Global Accounts at HelmsBriscoe

Same lane on SideGuy

Events & entrepreneur operators · San Diego

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North County coastal substrate