Rob Riordan is a director, cisco 360 partner program at Cisco in Encinitas, the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: https://www.linkedin.com/in/rob-riordan/. This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Rob wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Rob Riordan · Director, Cisco 360 Partner Program

Director, Cisco 360 Partner Program at Cisco in Encinitas. Rob works in technology partnerships and channel, where the job builds the partner ecosystems that move technology. SideGuy is the operator-honest small-team tech, AI and SEO layer that fits a real operation, no agency bloat.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who he is

Encinitas operator to operator

Director, Cisco 360 Partner Program Cisco Technology Partnerships And Channel Encinitas, CA

Rob Riordan works in technology partnerships and channel at Cisco in Encinitas, where the work builds the partner ecosystems that move technology. SideGuy is the operator-honest small-team tech, AI and SEO layer, the kind of help that fits a real operation without an agency retainer. You build the ecosystems that move technology, the connective tissue.

What a SideGuy does for Rob

Encinitas operator to operator

Where the tech actually helps

Partnerships are leverage — you build the ecosystems that move tech. SideGuy is the small-team layer a partner or advisor can actually use.
Notes worth trading — what partners adopt, where the gap is. Both see a slice.

Rob, you build the ecosystems that move technology, the connective tissue.
Fellow Encinitas operator here. If a corner of the tech or the follow-up is ever worth lightening, I am a text away. No funnel, no pitch.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Compare notes, Encinitas to Encinitas

Trade signal on where your world meets the tech-usability gap. No agenda, both local.

Option 2

Collaborate or send overflow

If a team needs the small-team tech or SEO layer, text PJ.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Rob publicly

his work, not ours

Where he shows up

LinkedIn: Rob Riordan
Company: Director, Cisco 360 Partner Program at Cisco, Encinitas

Same lane on SideGuy

Channel & partnerships · Encinitas

Operators in the same world

AI & Automation Services → the lane hub on SideGuy

Related on SideGuy

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