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Robbie Wentzell · Fractional CFO & Client Growth, Optima — Accounting, Bookkeeping & Margin Strategy

Fractional CFO and bookkeeping leader at Optima — helping businesses tighten margins and run cleaner books.

Who he is

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Fractional CFO Accounting & Bookkeeping Margin & profitability Optima

Robbie runs fractional CFO, accounting, and bookkeeping at Optima — helping growing businesses tighten margins and keep clean books, a service that lives or dies on accurate data, timely close, and a hundred client touches going right.

What a SideGuy does for Robbie

Where an operator-owned tech layer helps a fractional CFO + bookkeeping practice

Where the tech actually helps
  • Findability that ranks — service + niche pages so the right SMB owners find your practice, not just the directories
  • Client onboarding that runs itself — intake, document collection, and monthly-close reminders turned into a system instead of living in your head
  • The back-office glue — the pieces between your accounting tools automated and owned, so your time goes to advising clients, not chasing data

Robbie, you do the high-value part: the judgment and margin strategy that actually move a client's bottom line.

SideGuy is the tech layer underneath — the findability and the onboarding/close automation that keeps your time on advising, not busywork. Operator to operator.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Robbie publicly

His work, not ours

Where he shows up

Same lane on SideGuy

operator network

Related on SideGuy

North County coastal substrate

PJText PJ →858-461-8054