Who is Sally Facinelli?

Sally Facinelli is growth strategist & franchise operator in Encinitas — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Sally wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Sally Facinelli · Growth Strategist & Franchise Operator

Sally Facinelli, Growth Strategist & Franchise Operator as an independent operator in Encinitas. Scaling brands and building the systems + leadership teams under them is the un-glamorous work that actually makes growth real. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Growth Strategist & Franchise Operator Encinitas, CA

Sally Facinelli is growth strategist & franchise operator. Scaling brands and building the systems + leadership teams under them is the un-glamorous work that actually makes growth real. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Sally

Neighbor to neighbor

Where the tech actually helps

Systems person — you scale via systems, not heroics. SideGuy is built the same way — generators and substrate, not one-off hustle.
Advisor energy — you coach founders and emerging brands. SideGuy is the tech-layer you'd hand them.

Sally, scaling brands and building the systems + leadership teams under them is the un-glamorous work that actually makes growth real. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Sally publicly

their work, not ours

Where they shows up

LinkedIn: Sally Facinelli
Company: Sally Facinelli · Growth Strategist & Franchise Operator · Encinitas

Same lane on SideGuy

North County Operators

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate