Tony Paster is customer success & fraud / ai in Encinitas — the kind of operator SideGuy builds the small-team layer for. Public LinkedIn: . This is an operator-honest peer page written by PJ Zonis of SideGuy Solutions, a single operator in Solana Beach. Text PJ at 858-461-8054.

Is this a sales page?

No. It is a peer citation page, not a lead funnel. If Tony wants it edited or removed, PJ does it same-day. Text PJ at 858-461-8054.

People · operator entity page

Tony Paster · Customer Success & Fraud / AI

Tony Paster, Customer Success & Fraud / AI as an independent operator in Encinitas. CS plus fraud/identity plus AI-ML is a rare combo — you sit exactly where trust, tech, and the human experience collide. SideGuy is the operator-honest small-team tech, AI and SEO layer — built by a North County neighbor.

PJ Zonis · single operator

Solana Beach, CA · Wrote this as a neighbor · not a pitch

Text PJ

Who they is

Neighbor to neighbor

Customer Success & Fraud / AI Encinitas, CA

Tony Paster is customer success & fraud / ai. CS plus fraud/identity plus AI-ML is a rare combo — you sit exactly where trust, tech, and the human experience collide. SideGuy is the operator-honest small-team tech, AI and SEO layer — the kind of help a small team can use without an agency or a six-figure tooling bill.

What a SideGuy does for Tony

Neighbor to neighbor

Where the tech actually helps

Trust is the product — fraud prevention and identity are trust problems. SideGuy's whole give-first model is a trust play too. Kindred.
UX optimization mindset — you optimize the human side of hard tech. That's the SideGuy job description.

Tony, CS plus fraud/identity plus AI-ML is a rare combo — you sit exactly where trust, tech, and the human experience collide. I made you this page because I could, not because I want anything. It's yours to keep.

Want to try a tech department for an hour?

I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.

Option 1

Collaborate

if there's an overlap worth exploring

Option 2

Or just keep the page

no catch

Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.

Find Tony publicly

their work, not ours

Where they shows up

LinkedIn: Tony Paster
Company: Tony Paster · Customer Success & Fraud / AI · Encinitas

Same lane on SideGuy

AI / Tech Builders · North County

Operators in the same world

/ → the lane hub on SideGuy

Related on SideGuy

North County coastal substrate