People · operator entity page
Will Grant · partnerships are the stadium's second scoreboard
Manager of Corporate Partnerships at the San Diego Padres. Every brand you see at Petco Park, from the outfield wall to the activation booths, runs through a partnerships team that has to sell it, service it, and prove it worked. Will is on that team.
Who Will is
The proof is the product
Sponsorship used to be sold on logo placement and a handshake. Now every renewal conversation starts with proof: impressions, activation recaps, engagement numbers, the deck that shows the brand what it bought. The partnerships manager who can produce that proof fastest, cleanest, and most honestly is the one whose renewals close early.
What a SideGuy does for Will
Where a one-person tech layer fits a partnerships desk
- The recap machine — Every partner wants a season recap. Most of it is assembly work: pulling numbers, formatting decks, chasing photos. Assembly work is what a tech layer eats.
- The renewal calendar — Renewals won early are won quietly, with a touch cadence that never lets a partner feel forgotten between activations.
- The local-brand map — San Diego's next wave of sponsors are operators, not agencies. A partnerships desk that can see the local operator landscape has a pipeline the league office can't hand it.
Will, you do the part that requires the relationships: the pitch, the activation, the renewal handshake.
SideGuy is the layer underneath. The recap assembly and the cadence automation that keeps every partner feeling like the only partner.
Want to try a tech department for an hour?
I'll give it a quick first look. No Calendly · no meeting · neighbor to neighbor.
Either way · I'll give it a quick first look. Text PJ at 858-461-8054. No Calendly · neighbor to neighbor.
Find Will publicly
Will's work, not ours
- LinkedIn: Will Grant
- Company: San Diego Padres · Corporate Partnerships
Same lane on SideGuy
San Diego sports and ecosystem operators
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North County coastal substrate
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- People we work with → the broader operator index