Executive Leadership · San Diego · 2026
PJ · SideGuy Solutions
Blair — the workflow layer under the exec team at consumer brands running lean
⛰ Apex doctrine: SideGuy is the AI Translation Layer for Small Operators →TL;DR: Blair — direct read from a single operator. Below: the actual answer (no fluff), what most articles miss, and the path forward — including when to skip the rest of the read and just text PJ at 858-461-8054.
Helped people with this exact issue recently · single operator · no funnel
You've scaled ops at Masimo, Sound United, UA, USOPC, Nike. You know where the hours bleed. I build the automation that gets them back.
Quick answer — why this, why now
- Consumer brand ops teams are drowning in tool sprawl — Slack, Asana, NetSuite, Shopify, Klaviyo, 40 spreadsheets
- AI agents now reliably handle the glue work: reporting, handoffs, reconciliation, vendor pings, exec briefs
- I ship working automations in days, not quarters — $100/hr, no retainer, no SOW theater
- This is the layer between your leadership team and the work actually getting done
When to text PJ about Blair
Yes — text now
- You've read 2-3 articles, still don't know what to do
- About to spend $500+ on a tool / contractor / build
- Want a 30-second sanity check from someone not selling you
- Local to North County San Diego (faster routing depth)
No — figure it out
- You haven't tried the obvious built-in fix yet
- Looking for a free template you can DIY in 10 min
- Just casually browsing, no real decision pending
- Need a service we don't actually route (we'll say so)
The shift happening now
- Consumer brands are cutting headcount but expanding scope — ops leaders need leverage, not more hires
- AI workflow tools matured in the last 12 months — what cost $400K in 2023 costs $8K now
- The bottleneck moved from "can we build it" to "who will actually ship it this quarter"
Where SideGuy fits
- $100/hr, no retainer, no multi-month discovery — we scope Tuesday, ship Friday
- I embed with your ops/ops-adjacent leads and build the automations they've been asking for
- Works alongside existing vendors — not a rip-and-replace, just the missing connective tissue
$100
Hourly · no retainer
5 days
Scope to shipped workflow
27
Mutuals · incl. Kanani
PJ · Encinitas, CA · 858-461-8054
Built SideGuy because consumer brands kept asking for this exact thing
Blair — saw your track record across Masimo, Sound United, UA. If any of your ops teams are stuck stitching systems by hand, that's literally what I do. Happy to jump on a 15-min call and show you what a couple of these workflows look like shipped.
Want to see this applied to your stack?
Send a quick text with the one workflow that's eating the most hours right now. I'll come back with a concrete build plan — free, no pitch deck.
