PJ · SideGuy Solutions
Brigitte — partner program ops is quietly the most automatable function in tech right now.
⛰ Apex doctrine: SideGuy is the AI Translation Layer for Small Operators →TL;DR: Brigitte — direct read from a single operator. Below: the actual answer (no fluff), what most articles miss, and the path forward — including when to skip the rest of the read and just text PJ at 858-461-8054.
Helped people with this exact issue recently · single operator · no funnel
You live at the connective tissue between companies. That's exactly where AI earns its keep — and why I wanted to share a quick read.
Why this matters for partner & developer programs
- Partner onboarding is 80% structured data collection — co-pilots cut ramp time from weeks to days
- Co-marketing briefs, MDF approvals, and asset handoffs are the #1 hidden time-sink (ask any PMM)
- Tier reporting and QBR decks regenerate themselves when the pipeline is wired right
- Developer relations and partner enablement share 70% of the same workflow shape — one build, two payoffs
The industry shift
- Partner teams are being asked to scale ecosystems without adding headcount
- Self-serve partner portals are losing to agentic onboarding assistants
- Attribution across co-sell + co-market finally solvable with LLM stitching
Where SideGuy fits
- Workflow automation for onboarding, MDF, and reporting — built to your stack
- $100/hr, no retainer, no SOW theater — pay for what ships
- Ships fast: most first builds live in under 2 weeks
63%
of B2B revenue now flows through partner channels (Forrester)
11hrs
avg weekly time PMMs spend on co-marketing coordination
3x
faster partner activation with AI-assisted onboarding flows
PJ · Encinitas, CA · 858-461-8054
Brigitte — I built SideGuy specifically because the folks running partner and developer programs are drowning in coordination work that AI handles now. Happy to sketch something on a call, no pitch deck, no commitment.
When to text PJ about Brigitte
Yes — text now
- You've read 2-3 articles, still don't know what to do
- About to spend $500+ on a tool / contractor / build
- Want a 30-second sanity check from someone not selling you
- Local to North County San Diego (faster routing depth)
No — figure it out
- You haven't tried the obvious built-in fix yet
- Looking for a free template you can DIY in 10 min
- Just casually browsing, no real decision pending
- Need a service we don't actually route (we'll say so)
Brigitte — want to poke at this?
30 minutes, I'll map one partner workflow end-to-end and show you what shipping it actually looks like.
