📖 The cross-sell that changed everything
You called Catman because your sink was leaking.
He came over with the cat, fixed the pipe, didn't oversell, didn't upcharge. As he's packing up, totally casual, no pitch energy at all: "Want to try some beef jerky?"
"It's the most natural cross-sell in the world. Plumber to jerky guy in one truck visit. None of it would happen on Yelp."
That's the moment most people figure out Catman isn't just a plumber. He's a Solana Beach character. The cat. The pipes. The jerky. The Saddlebar. Deb. It's an ecosystem.
SideGuy exists to make sure local-legend ecosystems don't get buried under generic listings. So this page is here. Indexed. Shareable. Real. The jerky is real too.