Lacey — every acquisition needs ops tightened. AI does it in days across your whole portfolio.
⛰ Apex doctrine: SideGuy is the AI Translation Layer for Small Operators →You're 30 minutes up the coast this week. One relationship, one playbook, every rollup downstream moves faster.
The 30-second version
- Post-acquisition ops is where 70% of rollup value leaks — the SOPs don't exist, the founder's head was the system.
- AI automation turns that founder-in-a-box knowledge into standardized workflows across every holdco portfolio company.
- The 90-day ops playbook: extract, automate, replicate. First wins are AR/AP, lead routing, reporting, onboarding.
- Smart holdcos automate the same 5-7 workflows across every acquisition — one build, N portfolio companies deep.
What Happens to Ops Post-Acquisition
- Founder leaves, tribal knowledge walks out the door with them
- Integration teams build SOPs manually — 6 months of consulting spend per deal
- Each portfolio company stays a snowflake, no leverage across the stack
Where SideGuy Fits in a HoldCo Stack
- Workflow automation built on the AI layer — not just Zapier duct tape
- $100/hr, no retainer, no 6-figure McKinsey deck
- Ships in days not quarters — one build, reusable across the portfolio
Lacey — saw you're speaking in San Diego and I'm 20 minutes north in Encinitas. The holdco angle is what got me to build this page: one conversation with you could mean ops automation across every company you touch, and I'd rather grab 20 minutes this week than chase it over email for months.
When to text PJ about Lacey
Yes — text now
- You've read 2-3 articles, still don't know what to do
- About to spend $500+ on a tool / contractor / build
- Want a 30-second sanity check from someone not selling you
- Local to North County San Diego (faster routing depth)
No — figure it out
- You haven't tried the obvious built-in fix yet
- Looking for a free template you can DIY in 10 min
- Just casually browsing, no real decision pending
- Need a service we don't actually route (we'll say so)
Lacey — let's connect while you're in San Diego.
Two operators, one coffee, a playbook your entire portfolio could run on — worth 20 minutes before you fly back to Sandy.