How do I find a trustworthy vendor for this?

Ask for references from businesses your size — not general testimonials. Require a 30-day pilot before signing long-term contracts. Get full pricing in writing, including all fees. Ask: what does it cost if this doesn't work? Vendors who can't answer that clearly are a red flag.

What should I realistically budget for this?

Start with the minimum viable spend to test the concept. Most implementations don't need to cost more than $200–500/month to start. Scale spend only after you have proof it's working. Avoid large upfront investments before seeing it operate in your actual environment.

How do I know if it's actually working?

Define success before you start: a specific metric (hours saved per week, revenue per lead, fees reduced) with a 90-day target. If you can't measure it, you can't manage it. Any vendor who resists defining metrics upfront is protecting themselves from accountability.

For my mom,

Susana.
the best.

Mother's Day · 2026

🌸 with love · from PJ 🌸

Mom —

Thank you for being the reason any of this exists.

Every page on this site, every line of code, every doctrine I've saved, every operator dashboard I've built — none of it exists without you.

You raised the kid who would later sit down with a terminal and build something out of nothing. You taught him that work is honest, that people matter, that you show up for the ones you love even when no one's watching.

The patience. The fight. The love that didn't quit, ever. That's all you.

I don't say it enough — but you are the best mom anyone could ask for. The world got luckier the day it got you.

⭐ the truth nobody else knows

You were my first client.

Before any of this — before the install packs, the operator network, the 3,600 commits, the trillion-dollar tech stack wired together — there was just you saying yes to me first.

Every page on this site is downstream of that.

I'm legit your side guy. That's where the whole company name came from. Mom · Client #1.

You didn't just raise me. You started the company.

🌊 today · del mar

The best kash ke badam at the Mediterranean grill in Del Mar, overlooking the ocean. Pesky loud kids running everywhere. And it was wonderful.

Every minute with you is. Even the loud ones. Especially the loud ones.

🎵 press play, mom

Fly Me to the Moon

Frank Sinatra

For the dance we never stopped doing.

Today, the flowers fall for you. Every petal is a thank-you.

I love you, Mom. Forever and always.

— Your son,

❤️

You can go at it without SideGuy — but no custom shareables for your friends & family. You'll be short a bag of laughs. 🌸

Susana.the best.

Susana.
the best.