eCommerce · Encinitas · 2026
PJ · SideGuy Solutions
Oscar, we're literal neighbors in Encinitas — let's automate your DTC stack
⛰ Apex doctrine: SideGuy is the AI Translation Layer for Small Operators →TL;DR: Oscar, we're literal neighbors in Encinitas — direct read from a single operator. Below: the actual answer (no fluff), what most articles miss, and the path forward — including when to skip the rest of the read and just text PJ at 858-461-8054.
Helped people with this exact issue recently · single operator · no funnel
Two operators, same zip code, 106 mutual connections, and a shared obsession with CPG brand mechanics.
The quick answer
- You're building CPG brands DTC — the ops surface area compounds fast
- I build AI automation for inventory, CX, email flows, and order ops
- We live 5 minutes apart — coffee on Coast Hwy 101 is the fastest intro
- Zero pitch energy; just an operator showing another operator what's possible
The shift in DTC ops
- CX tickets auto-resolved before they hit a human queue
- Inventory reorder points that actually reflect velocity, not guesses
- Email flows rewritten by AI on live buyer behavior weekly
Where SideGuy fits
- Shopify + 3PL + Klaviyo + Gorgias glued into one workflow brain
- Order ops automation: exceptions, refunds, fraud flags, chargebacks
- Custom internal tools so your team stops living in 9 browser tabs
106
Mutual connections
0.8mi
Between our houses
4+4
Combined kids in Encinitas
PJ · Encinitas, CA · 858-461-8054
Oscar — we should've met at Moonlight Beach two years ago. I've been building AI automation for DTC teams who are tired of duct-taping their ops, and your CPG portfolio looks like exactly the stack I love working on. Text me, and I'll buy the cortado at Lofty.
When to text PJ about Oscar, we're literal neighbors in Encinitas
Yes — text now
- You've read 2-3 articles, still don't know what to do
- About to spend $500+ on a tool / contractor / build
- Want a 30-second sanity check from someone not selling you
- Local to North County San Diego (faster routing depth)
No — figure it out
- You haven't tried the obvious built-in fix yet
- Looking for a free template you can DIY in 10 min
- Just casually browsing, no real decision pending
- Need a service we don't actually route (we'll say so)
Coffee on 101?
Oscar — 20 minutes, no slides, just two Encinitas operators talking DTC automation.
